Sponsored by First Eastern Counties

This category recognises the need to reduce carbon emissions, improve the fuel economy of vehicles and the journey experience for customers, whilst also supporting Local Authority agendas to improve air quality. The Eco-Tourism award recognises businesses that share this sentiment and appreciate and care for the surroundings in which they operate. Judges will be interested to receive applications from operators that are adopting measures that bring about positive environmental changes whilst driving improved efficiency. Evidence of how these improvements are encouraging understanding and changing behaviour amongst visiting customers will also be important.